Growing a website design business is no piece of cake. You are concerned about the marketing strategies, product creation, and growth plans, in all same day. And with so many things it is you can easily overlook little things which can lead to a huge mistake.
A strong website design must have factors that can easily impress a visitor. Creating easy Navigation or user-friendly interface will create a positive impact on the visitors, making them more likely to complete a purchase.
So, while things like great testimonials, transparency and good products are basic needs to attract customers, web design ranks high when it is determined whether it is trustworthy or not.
In order to be different from others, there are a few elements that can help to convert the potential customers into the loyal ones.
Here are few Website Development trends that will grow your business fast:
1) Artificial Intelligence
Artificial Intelligence is very popular these days, but how is it connected to Web Development? In Web Development and designing, AI can take various forms but some of the important examples are personalization, machine learning, and chatbots. Machine learning and personalization have same impacts; they cultivate a feeling of being special with the users that, in turn, develop brand loyalty.
Chatbots influence user experience directly, though. With the help of chatbots, users can ask questions and receive answers in real time, which is easy to visualize and acquire information quickly.
2) Parallax Scrolling
Parallax scrolling is an uneven-like scrolling effect. It has combated customers’ general laziness while remaining engaging and visually appealing. The consumer can easily consume the information of your web pages with a simple swipe. Parallax scrolling has also introduced the deep scrolling and single page website designs and since it is easier to scroll, the consumer can even see the less important area of the website.
3) Video Landing Page
You can incorporate a video in your website to make it more attractive, but not just any video. It is not a tough task these days, many people watch videos. But as I said, not any video will do. You can take your website development to next level by creating a video landing page. You could target this video to a direct call to action on a particular web page. Or you can create an immersive video that auto plays on your homepage. Both will improve the UX and users’ impression as a whole.
4) Animated Calls to Action
The most important fact that should be considered is that your consumers won’t know what to do unless you explicitly tell them. Therefore, call to action is very important for a site. Although simple telling what to do is not enough, the consumers expect more. They are looking for instructions from all corners of the website. Therefore, adding a little animation to your important action items might be just the ticket. Whether it is a mini or micro interaction or a simple effect to catch users’ attention, consumers are more likely to execute the actions you are pushing when the call to action grabs their attention.
5) Custom Typography
A website needs to have text, but the fonts like Times New Roman, Arial or any other like these have bygone long. Instead, take your message to next level by making it more creative and unique. This unique typography can be found anywhere on your web page and takes many shapes. Many brands choose to utilize in different ways to make their website more attractive, sometimes in their logo design or to draw attention to their content. However, where and how to utilize it is entirely your choice.
By investing and putting your efforts in a website development and providing you with website development services, you can cultivate a dedicated the consumer base that will use your product time and again.
Also Read: 5 Ways to Drive Traffic on Your Website