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Search engine optimization or SEO is a process of keep improving the position of any web page/website in SERP; which is ‘Search Engine Result Page’ by using keywords or phrases. SEO is of two type:


  1. On Page Optimization
  2. Off Page Optimization
On Page Task
Off Page Task 
Google Webmaster and Analytics Business Listing
Bing Webmaster Verification Social Bookmarking
Keyword Analysis Image Submission
Google Business Places PPT/Doc Submission
Sitemap submission in Google/Bing Infographic Creation & Submission
DC Language Tag Video Sharing
Alt Tags
Meta Tags
Broken Links rectification
XML sitemap
Google+ Publisher/Markup
Schema Code if required
H1, H2 tags optimization
Urllist.txt added
Robots.txt as required
Apple Icon | Fav Icon
SSL Certificate
Gzip Compression
Google designed AdWords with a purpose to help businesses in marketing product and services in a search engine and its partner sites. It places a text, video or image ad which appears when people search for specific keyword phrases associated with your offering.


Campaign Setup
Campaign Management
Value Added Services
Monthly Reporting
Networks: (Adwords, Bing, FB) Competition Analysis ROI Analysis Monthly Reports
No. of Keywords Keyword Optimization Landing Page Optimization Advanced Reporting
Text Ads Ad Copy Optimization A/B Split Testing Support
Banner Ads Bid Optimization
Geo Targeting Setup Bid Scheduling
Conversion Tracking
Online Reputation Management (ORM) is the routine of monitoring, addressing or moderating SERPs (search engine result pages) or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search. As the amount of user-generated content on the internet grows, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed.


Major Tasks
Competitor Analysis
Profile Creation
Social Media Account Connectivity
Postive Review Generation
Blog Post Generation

Note: Some tasks are not listed, will be performed according to the project.

SMO (Search Engine Optimization) is all about engaging customers through various prominent social media channels.

Following are some aspects of SMO:

  • Know your targeted audience
  • Provide them appropriate incentives to remain connected with you
  • Post relevant and informative data on social media channels
  • Event, Poll and campaign creation for better engagement.
  • Provide your brand a dynamic and vibrant persona on social media channels
  • Creation and generation of online sales opportunities

Following are some of the task performed:

Account & Fan page Creation
Page Fans/Likes
Timeline Design
Face book Friends
Competitor analysis
Meta tags optimization
Custom Tabs creation
List, Event or Group Creation
Regular updates
URL customizing